Gro-Ables

Gro-Ables planting pamphlet

Agency: CBX || Client: Scott’s Miracle-Gro

During my internship at CBX (NYC), I was delegated the task of designing a pamphlet that introduces the consumer to a new Scott’s Miracle-Gro® product, Gro-Ables™. This design utilized the established Gro-Ables™ brand equities. 

I designed a pamphlet with a functional belly band that assists with healthy planting practices. Once the “Let’s Gro” belly band is removed, it is revealed that the other side is a measuring tape used to measure the distance between each seed pod. This ensures both accuracy when planting and happy plants when growing.

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PAMPHLET WITH BELLY BAND

PAMPHLET WITH BELLY BAND

UNFOLDED PAMPHLET & BAND - SIDE A

UNFOLDED PAMPHLET & BAND - SIDE A

UNFOLDED PAMPHLET & BAND  - SIDE B

UNFOLDED PAMPHLET & BAND - SIDE B