WHOLE EARTH: NATURE SWEET
Agency: DuPuis || Creative Director: Aaron Funke || Client: Whole Earth Sweetener Co.
The purpose of this project was to extend the Nature Sweet product line to an aesthetically pleasing jar so that it could also double as a functional decor element within the kitchen. The graphics on the jar had to align with the established Whole Earth branding equities (typography, photography style, colors).
I designed four separate concepts based on these firm equities and explored different ways to enhance and push them.
